Apollo Tyres today introduced the new all-terrain SUV tyres, Apollo Apterra AT2, for the Off-road enthusiasts. This all-terrain tyre complements Apollo’s existing Apterra range including specialised Highway Luxury (HL), Highway Terrain (HT), High Performance (HP) and the All-Terrain (AT) tyres for the SUVs. Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd unveiled the tyre in the presence of the Members of the Press, company’s Business Partners and the Sales/Marketing team.
Designed and developed as a collaborative effort between the two Global R&D Centres — in Enschede, the Netherlands and in Chennai, India — and a cross-functional team comprising members from R&D, Manufacturing, Service, Business Quality and Marketing, Apterra AT2 will be produced at the company’s Vadodara unit in Gujarat. With an unmatched On & Off-road traction and durability, this tyre has been thoroughly tested in different geographies like South Africa, the US, Middle East, India and SE Asia before being introduced today.
Commenting on the launch, Mr. Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd said “We are sharpening our focus on the SUV segment, with specialised tyres for different terrains and applications, as the SUV vehicle segment is growing faster than passenger cars.”
Kuwait: Mr. Ashish Tandon, AlShaya AlSagar General Manager said “The excellent test results, and the global efforts that have gone into developing the Apollo Apterra AT2, gives us the confidence that this tyre will set a new benchmark in the all-terrain tyre space in Kuwait, and will further propel our leadership in the SUV segment.”
Kuwait: Mr. Biju Nair, Divisional Manager in the Fedral Trading Company owned by Al-Shaya Al-Sagar Group said “We in FTC are to glad to be representing a fast growing Tyre Company like Apollo Tyres. Apollo Tyres is looking at catering to increasing all-terrain market and is introducing 8 sizes in phase 1, which are targeted towards vehicle like Range Rover Sport , Evoque, Ford Endeavour, Toyota Fortuner, Mitsubishi Pajero, Isuzu MU7 and others. Another 6 sizes of Apollo Apterra AT2 would be added in phase II to cover over 90% of the all-terrain vehicle market.
Equipped to handle obstacles both on-road and off-road, the Apollo Apterra AT2 is designed to outperform on all terrains. It has a patented tread design with 3D interlocking sipes, tread with DPF technology and the shoulder design with SAW-Tooth technology, which provides a higher level of traction. Triplex casing and high tensile steel belts make the tyre highly durable and impact resistant. The herringbone grooves of the tyre ensure efficient water drainage on wet roads and provide better control during off-roading. The wider tread width provides stability during cornering. Even being an aggressive product for On/Off application the product still conforms to global regulation especially for NVH.
The people who belong to this community are the ones who go the distance to make it through some of the harshest roads globally to get breathtaking views and lifetime worth of experiences.
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